Studies have shown that people are spending less in retail stores and prefer an experience to material goods. Shifting consumer behaviors and expectations In-store experiences can take shopping from being a transactional chore to a social activity, a stress-reliever and an enjoyable way to spend your free time. Retailers have been forced to rethink their role in the marketplace and find new, creative ways of getting customers back through their doors. Decades ago, retailers started introducing activities, such as toys or mini play centers, to keep kids entertained while their parents shopped.īut fast forward a few years and the rise of online shopping has changed the field for adults too, making it harder for stores to compete. The term retailtainment is quite literally a merge of retail and entertainment - and means the combination of both those concepts. In this article we’ll explore exactly what retailtainment is and some pretty innovative online retail experiences too. Experiential retail is now beginning to shift its way into ecommerce too. But it doesn’t have to stop at physical in-store experiences. That’s because consumers are looking for more of an experience than material things. Retailers have been coming up with various ways to enrich the customer shopping experience for decades.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |